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9 Healthcare Marketing Strategies to Engage and Boost Patient Footfall

More and more people in the medical community are now switching to the online mode to reach a wider audience. In today’s digital era, it has become crucial for healthcare professionals to market their services on the internet. Doctors and healthcare facilities are evolving every day to meet the ever-changing needs in this highly competitive sector.

Today, leading doctors and healthcare businesses are building and implementing patient-centric marketing strategies to distinguish themselves from others.  The coronavirus global pandemic put the entire medical system to test. With remarkable changes and trends emerging every day, and now more than ever it has become essential for doctors to stay up to date with the latest developments.

healthcare marketing strategies

In the era of the internet, medical marketing has become one of the greatest tools for doctors to expand their practices and drive more patients. That is the reason why we have listed 9 strategies every healthcare professional should use to build an innovative marketing plan that reaches a newer, wider audience.

  • Online Appointment Scheduling

In the healthcare community, appointment scheduling is one of the most important aspects of the workflow. When you provide the option to book an appointment with just a click, it becomes very convenient and easy for patients. Nowadays, the online booking system also provides fast access to manage their appointments.

  • Responsive healthcare website

To drive and engage more patients, you will need a responsive and user-friendly healthcare website. Your webpage should be more than just a brochure. If you want your website visitors to remain engaged, they need to see an accessible, easy-to-use website so that they can quickly get the information that they need.

  • Patient reviews

To boost your online presence, reviews from patients are very crucial for your brand’s credibility and authority. Patients today often turn to online resources to read up reviews and research the reputation of doctors and their services. That is why it is essential that you create an online review management strategy.

  • Video Marketing

Video marketing has proven to be quite beneficial for doctors who are trying to promote their practice online. In the medical field, videos have become an important tool for communicating information as well as connecting with your patients. Businesses should focus on crafting a marketing strategy, especially for YouTube, as it is the most popular video platform.

  • Google My Business

Google My Business (GMB) is a free internet-based service created to promote local businesses online. It’s a tool for business owners to manage how they appear across Google and make their products or services stand out.

  • Social media marketing

Social media has revolutionized businesses and the medical sector is no different. Social media marketing involves developing customized content for each networking platform targeting different market segments.

  • Paid Search Ads

Take advantage of paid search ads and include them as part of your healthcare marketing strategy. PPC (pay-per-click) ads are used to precisely target the right audience. Generating targeted keywords and key phrases helps to command the attention of the audience and improve your reach.

  • Local SEO

For a healthcare marketer, local search engine optimization is one of the most effective tools to land more patients. Local SEO is important because most people use search engines to find doctors near them.

  • Lead Generation

In simple terms, lead generation is the process of attracting potential customers to your business. Google and social media ads have proven to be highly effective to generate leads and drive more patients.

About the Author

Saubhagya Sharma

I have loved writing for as long as I can remember. What started with a pen and a diary in school, has now turned into a full-time job. Very few people truly love what they do and I am glad to be in the minority. That said, most days, I write because I am paid to, the remaining, I write because I want to.

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