Why Google My Business is important for doctors ?

In today’s day and age, it has become extremely important for healthcare professionals to have an online presence. Post the pandemic, it has become even more essential to build and promote your services online. That is why doctors need to be active on Google My Business.

Google My Business Overview

For the unversed, Google My Business (GMB) is a free internet-based service designed to promote local businesses online. It’s a tool for business owners to manage how they appear across Google and make their products or services stand out.

Why Google My Business?

Every day, millions of people from around the globe take to Google to search for a wide variety of information. From looking for a local cafe to reading up on online news, netizens use Google for almost everything. With Google being the most popular search engine out there, it comes as no surprise that any individual or organization needs to have some presence there to become more visible to the people who are searching for you or your services.

Google receives billions of searches in a day, and a large percentage of these have a local target which means people are searching for things in their neighbourhood. That is why businesses need to optimize their content for Google search. The more searchable your brand is, the better the chances of it driving potential customers your way.

Importance of Google listings:

More Visibility- Customers are more aware now than ever before and know exactly what they are looking for. So, to find a new healthcare provider, they often take the help of the internet and extensively research the individual before scheduling their appointment. In this case, if your practice is not listed on Google, it is unlikely to be found.

Local SEO- One of the primary advantages of listing your business online is that you can customize it for local users, with search engine optimization (SEO) techniques aimed at driving people who live close by.

Your business is just a click away- When your business is listed on Google, your services, appointment scheduling, and other details are just a click away for potential patients. Therefore, providing ample opportunities for engagement and growth.

These days, being found in search is vital for the success of any business, and the healthcare sector is no different. A Google business listing will help you kick start your digital journey and drive more patients your way.

Want more insights on this and other healthcare marketing strategies? Connect with Brand Medix. We’d love to hear from you!